Tin Signs are similar in effect to posters. They are not so easily effected by the bad weather or mischievous boys. Their life is longer than that of the poster. To get successful returns from this class of mediums, you must place them in good locations. On bridges, at turn-outs, cross roads, and at shopping places of trolley and buses.
Most cars stop at sharp curves and automobiles slow up at such points, so these locations are good for Tin Signs. The principal points along State roads are good to catch people's eye when they come to town to visit. All outdoor advertising must be refreshed every once in a while.
In New York and Los Angeles immense sums have been paid for the rental of the side of a building for the use of Tin Signs. To make Tin Signs effective, then, they must be in locations where they will be seen by the greatest number of people, the matter must be catchy and consist of short sentences or commands, and the signs must be kept in a fresh condition at all times.
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